It tasted great and I nearly forgot to take a picture.
The labelling is gluten free and wheat free, but it does contain egg and milk. There was quite a short date on it so hopefully that was the actual reason for the price reduction as it is not the sort of thing Tesco needs to discontinue.
It would make a great gift for the gluten free individual in your life or if you are making/buying a birthday cake for someone else in your family you could pick one of these up as an on the side item for yourself!
Now do I go back and pick myself up another one?!?!